Elena and Mer are the soul behind Zubi. We all know their bags are fantastic. Cute, practical and inspiring!

This is why we are so happy about working with them and love the two new models we created together: San Sebastián and Tamarindo, available in all our stores. But what we loved most about this collaboration was getting to know them a bit more. We already liked them even before meeting each other, but now.. now they have completely won us over!

Find out more about them in today's interview! You’ll love them too!

What inspires you in life? Everything, and I mean really everything. We are like sponges. We walk along the street with our eyes wide open. Discovering places, eating in restaurants, meeting people... this is what motivates us every day.


When and how did you decide to start out on this new adventure? It happened by chance. Actually, we wanted to create something for ourselves and people liked it, so we made a limited number of items, but then things got complicated as we started selling. Initially, it was an opportunity for us to do something together at the weekend and it turned out to become our life. It's been six years now which have gone in a flash.

How would you describe each other? We always say we complement each other. Elena is the brain behind Zubi: sensible and coherent. Mer is the heart, the one that takes everything to the limit and feels unconditionally. We are both very organized and responsible and even if our training and work backgrounds are different, we always end up agreeing.

If you had to choose a Zubi, which one would it be? This is a very difficult question. We love all our Zubi children, each one is special in its own way. They are all journeys that left a mark, we cannot choose one. Maybe Sotogrande and Varadero are our favourites, as they were among the first and because they took us so far.

What's your favourite place on the planet? There are many, but all have in common forests and are either near the sea or a lake. A mix of both, nothing beats the sound of the waves. From the Cantabrian Sea to the beaches in Bali.

Any ideal plan? Friends, good food, wine, time away from our phones, maybe a fireplace. All of it together is the ideal situation.

Can you name someone who is or has been iconic for you? There are lots of incredible women, entrepreneurs, writers… from Coco Chanel, to Joan Didion and Michele Obama. But most of all we love the women in our family. Our grandmothers and our mother have been great fighters, with strong characters and very independent. A real example for us!

Your favourite artist? As with our icons, it's difficult to say but Meryl Streep is an actress who fascinates us both.

A book, a song and a film. As there are two of us, we'll have to choose two of each.
A book. One hundred years of solitude and ¿Dónde vamos a bailar esta noche?
A song. Sweet Child O' Mine and Mr Brightside
A film. To Kill a Mockingbird and Interstellar

And a TV series? We love TV series! Elena has many favourites, but Mer is a real freak. The Wire, The Sopranos, Breaking Bad, The Crown, Fatland, The Handmaid's Tale, Game of Thrones… the world of TV series is the new cinema.

What are your wardrobe must-haves? We couldn't live without jeans, oversize shirts, ankle boots and trainers. Add a jacket with a nice cut and we have the perfect everyday look. We like the basics with a twist, which obviously is a Zubi printed handbag.

Is there something in your bag you can’t live without? More Zubis!!! Our bag is like a Matryoshka doll, with a purse, make up bag, earphone pouch and mobile phone with our sleeve! Our mobile, headphones for podcasting and music, Kjaer Weis blush and Nars lip pencil are always in our bag.

And in your fridge? We always have cheese, Extremadura ham, Estrella Galicia beer, and lots of fresh fruit and vegetables (including avocados and limes, of course).

What's your favourite food or dish? We can't resist the traditional "migas con huevos fritos y torreznos" – a dish of breadcrumbs, fried eggs and strips of pork belly – or a nice potato tortilla. In the American version, SquirLA rice is unbeatable.

An eco-friendly tip for saving the planet? We think less is more, consume responsibly, buy less but better products, this is our approach.

A dream you wish will come true. Many actually: travel far and discover lots of new things. Happiness is our dream, achieving and holding on to it, is the most important thing.

What are you going to do after this interview? Go upstairs and have a chocolate snack, which we always have in the kitchen, and then get back to work.